- Practical tips to master stress scenarios with the media -
This media training workshop for groups and individuals is designed to prepare bank managers and analysts to manage media encounters with the local/national and international business & financial media in a regular or crisis scenario.
Through interview simulation with both print and broadcast media you will learn to develop and deliver key messages to tell your story to help differentiate from the competition as a bank with a sustainable business model. The trainer will provide practical tips about how to best manage stress scenarios and convert a potentially negative story into a more balanced article supporting your bank's objectives. This interactive training course will be entirely customized to your needs.
Half day course for individual training and very small groups
Full-day course for larger groups
Mr. David Frohriep
Over the past 13 years David Frohriep has acquired broad expertise in global corporate communications from having worked for leading international players in both industrial and financial sectors in management positions.
David authored strategic group communications plans and advised senior management members and CEO’s from MOODY'S, DBRS, ALSTOM and SAP on strategic communication and media issues. In addition, David FROHRIEP has media trained more than 150 analysts and senior managers in English, French and German focusing on crisis and stress scenarios. David has worked extensively with the internationaland local business and financial media, and has a network of influential journalists across Europe.
Prior to joining the corporate world David FROHRIEP worked as a diplomat for the German Ministry of Foreign Affairs, including assignments as a personal attaché to the Deputy Secretary of State and a position as Consul in the Economic & Cultural Departments of the German Consulate in New York.
Today, David works as an independent consultant/coach (www.frohriep.eu) advising corporates and public sector entities across Europe about strategic communication and media training issues. His clients include the European Commission, the European Investment Bank, NYSE Euronext, AXA and others. In addition, David has been lobbying with European institutions to set up a European rating agency.
David FROHRIEP holds an MA in international relations from the University of Rostock (Germany) and a degree as a diplomat from the German Ministry of Foreign Affairs. He is trilingual in German, French and English and speaks some Spanish and Italian.